University for the Common Good – an organisation striving for a better society – asked me and 3 other young graphic designers to come up with a poster, to be used in a campaign around World Water Day on past March 22nd.
I wanted to target a broad audience by referring not to something vital, but something more fun: beer.
Maybe, by stating they couldn't drink a tasty glass of alcohol without water, some people will realise how much we are depending on it for virtually everything that surrounds us.
420 x 594mm
300 copies displayed on campuses, bars, restaurants