This is an academic project, made in ESAD, Matosinhos (Escola Superior de Artes e Design), in 2012. The orientation was made by Margarida Azevedo, teacher project. It consists in a creation of a new magazine, that promotes different areas of the art. Since Theatre to Design. It Also promotes black and white in different modes. The propose was to create a magazine that simplify all this aspects in one single object. The release of this new mag was the space of Casa da Música in Porto, and since were making the magazine, we needed to do the "party event" to promote and release of this new object. I created a great cow that consists in a poster that invades all the city, to give to people the question "What a cow has to do with art?".