I was asked by Cycelove to create a design based around
the theme of cycling. The design was applied to a range of
products for their new Cyclelux shop. The design visualises
cycling journeys, long and short, with no disruptions.
The multiple dots represent cyclists. The area where the dots
are dense, just over the heart, is representative of the hustle
and bustle of city cycling. As the dots expand out, they become
less frequent. These are people out in the countryside on a
long cycle. The points marked A and B is just one journey.
It shows how direct a journey on a bicycle can be, with very
little obstacles, unlike that of a car, bus or train.
Photography by GreyGrey & Mandos + Greig