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Bēhance

  • No Limit is a small, personalized studio in Vancouver, Washington owned by Certified Fitness Trainer, Joey Hogan. The logotype and colors for No Limits convey strength and stability. The gestural and abstracted figure was created for the logo mark in order to emulate motion and sense of movement, specifically human athletic activity. The mark rises above the type to represent breaking out of pre-conceived limitations and not being held back; it represents no limits.