The objective was to establish an iconic look that would appeal to Macy's broad customer demographic. This prototypical shoe department is a proposal for installation in Macy's flagship Herald Square store with the potential roll out to all of its 700 stores.
Taking a cue from Macy's iconic flagship building, the design employs elements of Art Deco to form a sleek, intimate shopping space. No. 151 recaptures the timeless glamour of this era, celebrating Macy's rich history while its strong contemporary design speaks of the company's role as a leader in the retail and fashion industries.