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Bēhance

  • Nixon Redesign Concept
  • I've been a big fan of nixon watches for a while. I also think they've needed a fresh redesign for a while. So I wanted to play with redesigning and restructuring how they present their product and use their already existing beautiful product shots.

    I get to work on a lot of interesting and challenging designing every day at work, so I like to still mess with other brand concepts on the side.

    Just to play a direction I haven't explored before I looked to a couple styles i really love including burton's site

    My hypothesis behind this was: By creating an experience that calls attention to and organizes Nixon's product and lifestyle in a beautiful way, will increase online sales and brand loyalty ... i have no way to prove that to be true since its only a concept, but it had fun making it =)