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Nixon Packaging Design

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  • The challenge presented in this project was to take an existing product's packaging and re-design it with a strong focus on aesthetics.
    I chose to work on a watch box for Nixon - specifically, their Player model. The existing package design featured nothing more than the company's logo and wordmark. There was no indication of what the box contained.
    My design uses the company's updated wordmark, as well as an identifier for the watch model. The box also features a simple illustration of the particular watch.
  • The middle band - in this instance, black - as a way of showing the watch's face colour.
  • The box's interior features a photo of a Nixon-sponsored athlete - a skateboarder, snowboarder, surfer, etc.