MTV & NITRO CIRCUS / BRANDING
Brand Identity & Program Branding
Nitro Circus is a company based around action sport athlete Travis Pastrana. What began as a group of crazy kids from Utah has evolved into a culture-driven brand with mass media appeal, a huge following, and a successful show on MTV. Nitro Circus came to us wanting to expand their positioning and to help place them firmly in the apparel industry.
After countless meetings and tons of discussion on how to ‘not be like the other guys,’ yet still appeal to the same demographic, the conclusion was that we needed to establish a new brand identity. Getting the right idea was one thing, but getting the idea right was another. We captured the quirky originality of the brand with an apparel-style, logo-mark that involved consideration of the all the different character personalities on the show