Nissan360 features Nissan’s five core models while allowing consumers to customize and tour their dream car using augmented reality. After selecting their preferred model, they will be able to choose the trim level, interior and exterior color, packages, and accessories. While tailoring the car look, the user will be able to take a virtual 3D tour of their car and use augmented reality to view the interior. After customizing their Nissan, they will be asked to test drive their choice. If they choose yes, they will be shown the nearest Nissan dealership to their location. If they say no, they will be directed to the social networking sites to email their choice to their friends for unbiased personal feedback.
