- Nissan: Undefinable
Ringling College of Art + Design NSAC Project
- This project was done by my Advertising class at Ringling College of Art + Design. It was a year long exploration into the Nissan brand. We spent 6 months doing research and development of the current market we were talking to and how they were perceiving the brand. The next 4 months was focused on concept and producing the work. This is what we came up with. Enjoy!
- This Tv Spot is meant to be anthemic. It shows how people cannot be defined by just a few things. The script mirrors features of the car in the description as well as creating a place for people to connect.
- Our print ad is interactive in every way. Using your smart phone you activate the ad through an app you can download for free. Everyone has a nickname for their vehicle and more time then not it describes how they use their car or truck. This is the idea behind our ads. If Nissan asked you about what you would do to change your car it may be hard to answer. Instead Nissan gets an insiders view of how people are truly using their cars. Not just driving down empty closed off highways or doing donuts in the desert.
- This billboard is interactive just like our print ad which makes the viewer stop and experience with the ad, which makes it more memorable.
- This Facebook applications allows you to find out something different about yourself. The application takes in all your information and determines how much you support your individual stereotype. It then goes on to suggest new and exciting things to try that would break you out of what is expected of you. It is a facilitator of self growth and discovery.
- Current dealership settings for Nissan are boring and predictable. We wanted to completely change the experience once you are actually at the store. We wanted to create themed pods or rooms in which a particular car would be featured and all furniture and educational experiences would be from and focused on that model. For instance the Altima room could display the rich history or Nissan while a Leaf room could educate on how Nissan is becoming more environmentally conscious. These rooms would give consumers a chance to experience the different models without the pressure of a test drive and allows for self exploration. There would also be scannable QR codes on everything to learn more about each piece.
- Pop-up lounges are a very cool way for people to experience your brand without having to funnel them into the dealership. These pop-ups would be placed at festivals, shows, concerts, fairs, or any place where people would enjoy a nice place to relax for a bit. Since drivers are in the car majority of the time they experience the car we wanted to give people a chance to sit in the car seats and interact with the different features in a noninvasive way. If they find they are comfy they will think about that when they are looking to buy a car.
- We decided Nissan's website needed a face lift. All car companies websites are overly slick and quit frankly fake looking. We wanted to make Nissan relatable by created this look as well as displaying Nissan drivers photos as the head banner on the site. This shows people honestly enjoying the vehicles.