Nissan Cube | Creativer
Nissan Cube "Creativer", highlights the work of young creatives and gives them professional opportunities through an integrated consumer generated campaign. We started with out-of-home advertisements where artists expressed themselves using branded canvases. This work was highlighted in newspapers, bus shelter posters, billboards, dealer showrooms, and a book of Street Art. A community was built through a branded web portfolio site, where we gave creatives a chance to win a road trip experience that could lead them to the job of their dreams. The winners were tracked through a microsite that interacted with all the social media channels.