The print campaign was part of my NSAC (National Student Advertising Competition) campaign and consists of a series of five single-page inserts featuring an image of a closed box on a removable tab. Five headlines state that an important figure in the readers's life says that, "You won't pull this off." The double entandre suggests that the readers won't physically pull off the tab of paper and figuratively won't pull off a challenge in their lives. This ad consist of a pull of, front, and back. Go to my website www.freddytravis.com
to see all of the projects I was a part of!