During this project in the summer of 2009 I worked as part of a team of two designers to create “future vision” wireframes for Ning.com. At the time, Ning was looking for inspiration for how to help network creators design engaging communities where activity was easy to see, rewarding to contribute to and fun to interact with. They particularly wanted to welcome new members, keep existing members coming back, and reduce navigation confusion.
We met with Ning’s CEO and management team to gather and prioritize requirements and identify opportunities. Our team decided to propose an incentive framework using game mechanics to make network engagement meaningful and interesting to members.
In order to illustrate the incentive framework and our recommendation for surfacing content, I designed a flexible activity stream that could pivot to display information based on either the content posted or the member of the network. During the week of design I conducted frequent reviews with Ning's CEO and management team to provide a design that best fit their needs. Although this activity stream layout was not adopted by Ning, a year later Twitter used the same pivot in their “new Twitter” redesign of 2010.