A logo design for a new business venture which is based on attracting daily commuters to stop in to pick up there coffee via drive thru. The drive thru will be a little unique in our location, in that we will roast our own beans on the premises which will also be made available to the public to purchase. Walk up facilities will also be made available to customers as offices and other retails stores are close by. Given that the predominant source of business will be drive thru based, the logo needs to be eye catching and recognisable to our customer base. The logo will also have a duel purpose in that it will be utilised on our coffee packaging labels.
We want the final design to represent being bold and fun but also have a touch of professionalism and class.