Nile. Touch up your personality.
Touch up your personality.
Challenge: The challenge for this project was to re-brand an existing company. I recreated their whole personal identity, name, logo, colors, tag line, product design and everything in between.
Solution: I chose to re-brand Essie, a company dedicated to finger nail polish. After researching their product, I discovered that nail polish was first created and worn in Egypt by the Pharaoh's wives. Because the Nile River is the main giver of life to everything in Egypt, it was an important factor in the creating process, giving the Essie rebrand it's new name, meaning and signature design.