During wintertime, bad weather is one of the top reason for girls not getting out to be active. We create a series of online parallax stories featuring 4 attractive and charming bad boy characters, each represents a different manifestation of bad weather. 

 

In each story we feature different product for girls to win against their elements during wintertime and join The Bad Weather Boys.

 

 

Client: Nikewomen
Agency: Wieden+Kennedy Shanghai
Creative Director: Vivian Yong
Creative Team: Joseph Lau / Nelson Ng / Howl Lee / Joey Chung / Dori Lin
Design: Howl Lee / Jok Jiang / Angie Fang

Illustration: Fan Sou