NIKEiD Studio - Customize your Own
Introduce young Londoners to the new NIKEiD design studio in NikeTown, London and raise awareness of the service with a wider brand audience. The new store was all about experience, so insted of the conventional campaign, we broadcast the experience itself in retail, online and outdoor. Store customers featured instantly in dynamic advertising; a live link took the store online, outdoor video cubes amplified the experience.
Result NIKEiD Studio was fully booked for two months.
Role: Kaleidoscope animation / Photography / Online Experience
Art director: Masaya Nakade , AKQA