Challenge
Create a single rich-media ad that would allow consumers to buy the entire range of Nike Women apparel designed for winter use.
Solution
We created an interactive film that featured a woman running through constantly-changing winter environments. As her environments change, so do the clothes she wears. Consumers can instantly browse any of the products she's wearing.
Results
The ad performed so well that we created a film version that aired in all of Nike's retail outlets worldwide, and appeared on the Nike.com homepage throughout the holiday shopping season. It won Gold at the New York Festival, a Merit at the One Show, and was shortlisted at the Cannes Festival.
This project was conceived and executed at Agency.com. Kareem Fahmi, one of Factor's principals, served as a creative lead on the project.
ECD: Scott Briskman
ACD: Kareem Fahmi
ACD: Dan Kowta
Flash: Brian Kiel, Tony Shumskas
Account Mgmt: Vince Quilici, Olivia Harris
