We were given the word 'Dare' and a reference of our work that Nike particularly like. After an idea ping-pong session with David from A&P we came back with a singular abstract representation of the Lion, which not only represents the Singapore national team 'The Lions', but also appropriate as Singapore means Lion City.

Although the national team never made it to the World Cup, it is the same spirit of bravery, courage and daringness, that we felt we should have to venture to new terrains, to push our limits, and to prove ourselves against the odds. Direction by David from Accept&Proceed.