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Bēhance

Nike World Cup 2010

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  • We were invited to be part of the World Cup 2010 Artists' Series, whereby illustrators from each of the countries that Nike is sponsoring during the Football World Cup in Africa, 2010, are invited to illustrate the 'Call to Arm's' of their national team. Although the national team never made it to the World Cup, it is the same spirit of bravery, courage and daringness, that we felt we should have to venture to new terrains, to push our limits, and to prove ourselves against the odds. After all, only dead fishes go with the flow. Direction by David from Accept&Proceed.
     
    “We were given the word ‘Dare’ and a reference of our work that Nike particularly like. After an idea ping-pong session with David from A&P we came back with a singular abstract representation of the Lion, which not only represents the Singapore national team ‘The Lions’, but also appropriate as Singapore means Lion City.”
     
     
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