For this school project, we used the visuals of the recycling logo as a frame to insert content related to the idea that the product is old. Divided in 3 areas, the print ads follow the universe of Music, Sports and Fashion. The underlining idea is that everything changes with time, that everything comes around eventually, but you get to maintain your style, thus the "Your Time, your style" (in portuguese "O teu Tempo, a tua moda").
Outdoor
Print
