- Nike True City, Make Then Hidden Visible
My Role: Creative, Art Direction and Design
We have taken crowdsourcing to the next level, galvanising Nike devotees across Europe with a revolutionary new iPhone app. Nike True City aims to ‘make the hidden visible’ by creating a platform for influential networks of Nike insiders to share unique city insights. At the same time, they inspire users to tag and broadcast their own view of the city. Updated in real time by real people, the app makes the most of iPhone geo-tagging and Facebook Connect technology. The app also pinpoints access to the latest – and most exclusive – Nike product launches and VIP events.
- Additional Credits:
Creative Team: Masaya Nakade, Matt Irwin