- Nike Training Club Manifesto
Nike Women UK
- In order to encourage young women to keep up their excersize routines after university and beyond, a community was created to support, advise and motivate. The motto and manifesto was written to emcompass the spirit of the Nike Training Club Community. 'Whatever, Whenever, Forever' says it doesn't matter what your excersise of choice is, or where you do it, as long as you keep it going.
- Additional credits:
Design, Art Direction and Copywriting: Karen Jane
Additional Copywriting / Creative Direction: Darren Wright
NTC logo: AKQA