The relaunch of Nike Sportswear represented the re-imagination of classic sports apparel into the streetwear of a new generation.Ā We were brought in to create and deliver the UK launch campaign for retail.
We developed and delivered the campaign across all elements ā from initial consultancy on the concept āDesigned for sport, remixed for lifeā throughĀ to artist collaborations, photography, a host of bespoke installations and a suite of launch related literature.
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For the pinnacle execution we designed and produced a statement neon window display at flagship store NikeTown. We also created and produced a giant pixel monster installation in Selfridges.
Neon went on to become one of the key materials used in Nike Sportswear displays across the UK. The campaign was hailed globally as a benchmark for Nike.
