All world class game changers from different sport fields always inspire the next generation. They have strong attitudes not only towards sport but also in their lives. Beyond the context of sport, they constantly challenges themselves to push boundaries and break down barries, setting the bar for others to strive for. We adapted the global creative direction and created our Chinese version for the local market.
Agency: Wieden+Kennedy Shanghai
Creative Director: Gino Woo
Art Direction: Joseph Lau
Design: Fish Ho + Keith Wang