Visual Design + Icon Illustration
Nike+ seamlessly captures your run data via a plus-enabled device to map your runs, track your progress and get the motivation you need to keep going through a platform that connects you to the world’s largest running community.
Two years after the launch of the original platform, Nike+ had over 2 million registered runners, more than 100 million synced miles, and was quickly outgrowing the capabilities of its initial design. Realizing this, Nike challenged us to redesign the experience to match the evolving needs of our users.
The Nike+ relaunch incorporates existing content and functionality while enhancing the experience with over two dozen new features and six different level-based color schemes. Available in over 16 different languages and spread across 230 screens, this was the new home for the world’s largest running community.