To highlight Nike's innovations in use during the Britain Summer Olympics of 2012, Nike created the pop up store +Nine that was also home to an innovative front window touch display and projection mapping animations.
Developed in collaboration with Boffswana, The Locals and Razor/US, the experience utilised a holofoil surface and several Barco projectors to provide real-time interaction to users, and allowed patrons and/or passers-by to playback concept videos, browse products and look up their information, and even control product-specific lighting in the store.
This engaging storefront was key to stimulating interest in the space, and was a mesmerising example of interaction that exemplified both form and function.
Developed in collaboration with Boffswana, The Locals and Razor/US, the experience utilised a holofoil surface and several Barco projectors to provide real-time interaction to users, and allowed patrons and/or passers-by to playback concept videos, browse products and look up their information, and even control product-specific lighting in the store.
This engaging storefront was key to stimulating interest in the space, and was a mesmerising example of interaction that exemplified both form and function.
Video courtesy of Boffswana.
The above video shows the software in some various stages of development, and goes into more detail about the specifics of software technologies used in the development process.
Image courtesy of Stephen Van Elst
Image courtesy of Stephen Van Elst
Image courtesy of Stephen Van Elst
