Designed at Digitaria Interactive.
Nike Parallel is a reward-based system online where users can learn about the newest Nike Golf products via video as well as purchase Nike Golf products online at discounted prices.
Users are asked to take a quick quiz at the end of each video... their scores determine their level of competence with Nike Golf products. A higher score yields higher discounts for users who would be interested in purchasing Nike Golf products online or at a retail store.
I managed the design, branding and initial pitch for this project.