The Nike Europe PR dept. asked us to develop the National Team kits Press mailing for Nike’s new “recycled shirt”, developed for the World Cup 2010.
Our mindset was that by developing an original and iconic container, the content couldn’t go unnoticed. And because the shirts themselves were made out of recycled plastic bottles, we used PET bottles to package and send the press release and the shirt to the press. The news was picked up massively and the press pack itself was even published in multiple high-profile magazine. Furthermore, it remains a case of memorable iconic statement at Nike’s HQ.