Nike+ Mini
Visual Design + Digital Illustration
The Nike+ Mini is a fully customizable character which functions as a runner’s “Mini Me”. Once created, a Mini's mood and messages change to match the runner’s activity every time they do (or don't) log a run. The Mini also moves beyond the site (in screensavers, blogs, and on Facebook) as a playful personal motivation tool and for bragging to friends. Nike+ Mini proved so popular it received several upgrades and became an integral element in our relaunch of the Nike+ site.
