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Bēhance

  • The Nike Hyperdunk+ is an innovative new product that seamlessly unites competitive gaming with social media. The task at hand was to concept and execute a spot showcasing this technology while highlighting key components of the shoe. We came up with an engaging concept that complimented the overall brand of the Hyperdunk+. Alongside a team of talented artists I art directed this fully CG spot which premiered during the 2012 NBA Finals. 
     
    Role: Art Direction/Lead Design
     
     
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    PRODUCTION STILLS
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    DESIGN DEVELOPMENT