In the actual brandscape the added value is the key of the differenciation, we try to offer with “Nike Lightweight Training Underwear” a double value:

the product as the main actor and the original packaging container of valuable information for the consumer,We wanted to transform the basic function of protection that a packaging offers, into a whole new differentiation element .
The developing time for this project was of only a month, reason why it was necessary to prioritize material and design decisions,
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