Nike | Hyperfeel
This is an abstract interpretation to different elements of a run and to collective data,
from the initial burst of speed, to a lulling rest and sprint finish.
To compliment the Nike+ running data;
the sound and motion evolve dependent on the peaks and troughs of the abstract forms themselves.
Aspect ratio is employed to enhance the feeling of the single thread,
integral to the innovative nature of the Flyknit upper,
but also of the running journey, from A to B.
| Credits |
Agency
INT Works
Director & Designer
Emrah Gonulkirmaz
Sound Design
CypherAudio
from the initial burst of speed, to a lulling rest and sprint finish.
To compliment the Nike+ running data;
the sound and motion evolve dependent on the peaks and troughs of the abstract forms themselves.
Aspect ratio is employed to enhance the feeling of the single thread,
integral to the innovative nature of the Flyknit upper,
but also of the running journey, from A to B.
| Credits |
Agency
INT Works
Director & Designer
Emrah Gonulkirmaz
Sound Design
CypherAudio