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Nike Grid Claim Your Streets / 2010

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  • Nike Grid Claim Your Streets

    We created Grid, a real-world-web game that augmented running by twisting the experience enough to elevate it above common perceptions of what it could and should be. We turned London into a gameboard by re-appropriating ignored yet iconic infrastructure (phone boxes) as markers, allowing players to accrue points and claim territory by running between boxes and logging their times at each point.

    Role: Art Direction / Online Experience