Nike Gear Up
- Nike Gear Up
Nike Gear Up is a brand new way to shop online. Gear up like the pros through the ultimate product recommender that suggests only the perfect fits. Answering a set of questions about your game, workout, and style conjures up a selection of suitable gear for combat. Nike Gear Up is a multi-category experience (football, soccer, running) that will continue to evolve through out 2012-13 with more categories and added functionality.
I worked as the lead designer on this project and executed the art direction while leading a team of 3-6 designers. With the complexity of this data driven experience the design team worked closely with a team of interaction designers, programmers and producers.
All aspects of the feature was designed to be localized in different regions of the world such as Asia, Europe, and South America.
- Landing pages - Us Football, Soccer and Running
- Gear up like the pros.
- Product Question Flow
- Process / Visual strategy
Produced @ R/GA
Core Design Team:
Rasmus Wangelin, Mariola Bruszewska, Jihee Yoon, David Trumpf.
Other creatives/producers who in some way contributed to the project:
Jessica Cheung, Charles Lano, Devin Heatley, Nick Parisi, Adam Housman, Gene Lu, Ryan Scott Tandy, Brad Carter, Duncan Davidson, Kristine Salm, Vincent Dibartolo, Tim Allen, Michael Lee, Lucas Hearl, Diego Aguiar, Zach Newcomb, Evinn Quinn, Rasmus Keger, Morten Halvorsen.