Times Square is the information nerve-center of New York City. When Nike wanted to run its #makeitcount trials in New York they turned to MPC to help transform all of the data and content from their events around the city into a branded infographic building takeover in the heart of this vibrant neighborhood. 

We created a series of real-time and rendered infographics and motion graphics including campaign imagery, demographic data, leaderboards, tweets and Instagram photos along with a web-based moderation tool. We launched the takeover on the day of the events, running in tandem and updating in realtime over the course of the day.