Nike Force drinks would be a range of sports drinks aimed at the the casual and serious atheletes who want to know exactly what they are taking and how it suits what activity they are doing. The range of drinks include a focus range that is aimed at concentration, a protein and muscle range for those that require muscle growth and repair and a pure energy range, when the athlete needs more fuel. Each bottle lists the information of the calories, flavour and what the force drink is best suited for. Nike creates sports technology which is both used casual and professional sport, this design would attract casual consumers as well as the serious athletes and usher a new direction for the company.

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