Art Directed for renown communication boutique Sartoria Comunicazione this Nike launch campaign for a Foot Locker exclusive product. Conceived with the use of real neon wherever possible, the campaign was featured during Christmas holidays in more than 200 Foot Locker shops around Italy, with 9 special executions in Rome, Milan, Turin, Genoa, Florence, Bologna, Padua and Naples. The work also included: poster campaign in Rome and Milan subways, a limited edition T-shirt, website and web banners.