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Bēhance

  • Nike Flyknit technology film
    2011
  • 30-second video piece introducing Nike’s single-thread “Flyknit” footwear technology. Using the metaphor of a robotic hummingbird to communicate the light-weight, breathable construction as well as the sophistication of the manufacturing technique, our little hero knits together a prototype of the Nike Flyknit Racer within an ethereal, zero-gravity environment.

    Heather Amuny-Dey, creative director
    Darrin Crescenzi, art direction and cocnept
    The Mill UK, character design and animation

    Featured by RG/A Digital Age, July 4, 2012.
    Featured on Motion Graphics Served, August 12, 2012.