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Bēhance

Nike Experimental

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  • Nike asked us to help them imagine a fully immersive digital realm in which training data would be stored and shared for all to see. This experience would not only be a fitness log but ultimately act as a social hub for people to connect, share and compete. I had a blast crafting the visual direction which included info-graphics, avatars, virtual landscapes and point cloud data. Exciting!
     
    Role: Art Direction/Lead Design