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Nike "Catch the Flash" (Promotion)

  • Nike "Catch the Flash"
  • In Fall 2011 Nike launched the Vapor Flash Jacket in Germany, Austria and Switzerland.
    A running jacket that is unique, because it fully reflects. Every runner wearing it is safer,
    since the Nike Vapor Flash Jacket makes him visible in the dark.
    Our idea:“Catch the Flash” – the first chase that makes the invisible visible.
    On the dark streets of Vienna and at the same time online.
    Starting: 50 Nike Runners wearing Vapor Flash Jackets. The Flashrunners. The whole of Vienna was chasing them in the streets. Because those flashing most of the Flashrunners with their cameras and thereby revealing their jacket numbers won a 10,000 euro platinum bar. Simultaneously, the rest of the world took part on our microsite. Since all 50 Flashrunners transferred their GPS data to the “Catch the Flash Online Game” in real time by using an app.
  • The Idea.
  • The Microsite.
    The homepage before the start.
  • The Store.
    Nike Vienna became the hub for the Vienna Chase.
  • The Countdown.
    Just before the start.
  • The App.
    A purpose-built app transferred the Flashrunners’ GPS-Data into the online game.
  • The Online Game.
    The users navigated their runner through the virtual Vienna.
  • The Vienna Chase.
    Runners in Vienna flashed the Flashrunners and secured these pictures as trophies.
  • The Online Chase.
    Online gamers had to catch the Flashrunners virtually to secure the pictures as trophies.
  • The Flashrunners.
    50 Nike chosen athletes and celebrities.
  • The Online Ranking.
    At the same time as the real chase in Vienna, the Online Game was finished.
  • The Vienna Finale.
    The Flashrunners and their chasers celebrated the winners at Nike Vienna.
  • The Ranking.
    Immediately after the chase, the results of both chases were posted
    to the Nike Running Facebooksite.
  • The Winners.
    A chasing team won the 10.000 Euro platinum bar.
  • CREDITS
    Client: Nike Gesellschaft mbH, Austria
    Agency: Jung von Matt AG, Germany
    Creative Directors: Kai Heuser, Joerg Jahn, Jacques Pense
    Art Director: Matías Müller
    Copywriters: Gün Aydemir, Matthias Hess, Christoph Moll
    Graphic Artists: C. Kock, A. Petruch, C. Mackamul, R. Noel, B. Noll, A. Jeutter
    Account Manager: Manuel Colloseus, Björn Hansen, Denise Winter
    Director: Cem Kaya
    Sound Design & Music: HearDis!
    Technical Director: Nils Doehring
    Programmer: Simon Schmid, Philipp Timmalog, Richard Pietsch, Darius Morawiec
    Information Architecture: A. Conradt, V. Dapprich, R. Rockmann, S. Heidfeld
    Producer: Anja Geib, Simone Abel
    Art Buyer: Bianca Winter
    Photographer: Mat Neidhart
    Motion Design: Aslan Malik
    Post Production: Recom GmbH & Co. KG
    Media: Mindshare GmbH & Co. KG (Austria)
    Published: 2011

    AWARDS
    Art Directors Club Germany - 1 x Silver, 3 x Bronze, 1 x Finalist
    ADC Europe - 1 x Finalist
    Adam&Eva Award - 1 x Gold
    Cannes Lions - 1 x Finalist
    Creativ Club Austria - 1 x Gold, 2 x Silver, 1 x Bronze
    Clio Awards - 1 x Silver, 1 x Finalist
    Eurobest - 1 x Silver
    Epica Awards - 1 x Silver, 1 x Bronze
    DMMA Onlinestar - 1 x Bronze
    One Show - 1 x Silver    , 2 x Finalist
    Red Dot - 2 x Winner

     
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In Fall 2011 Nike launched the Vapor Flash Jacket in Germany, Austria and Switzerland. A running jacket that is unique, because it fully reflects… Read More
In Fall 2011 Nike launched the Vapor Flash Jacket in Germany, Austria and Switzerland. A running jacket that is unique, because it fully reflects. Every runner wearing it is safer, since the Nike Vapor Flash Jacket makes him visible in the dark.
Our idea: “Catch the Flash” – the first chase that makes the invisible visible. On the dark streets of Vienna and at the same time online.
Starting: 50 Nike Runners wearing Vapor Flash Jackets. The Flashrunners. The whole of Vienna was chasing them in the streets. Because those flashing most of the Flashrunners with their cameras and thereby revealing their jacket numbers won a 10,000 euro platinum bar. Simultaneously, the rest of the world took part on our microsite. Since all 50 Flashrunners transferred their GPS data to the “Catch the Flash Online Game” in real time by using an app. Read Less
Published: March 25, 2012
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