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Bēhance

Nike Catch The Flash

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  • Nike Catch The Flash
    Integrated on- and offline campaign
  • In Fall 2011 Nike launched the Vapor Flash Jacket in Germany, Austria and Switzerland. A running jacket that is unique, because it fully reflects. Every runner wearing it is safer, since the Nike Vapor Flash Jacket makes him visible in the dark.

    Our idea: “Catch the Flash” – the first chase that makes the invisible visible. Digitally on our microsite and, at the same time, on the dark streets of Vienna.

    Starting: 50 Nike Runners wearing Vapor Flash Jackets. The Flashrunners. The whole of Vienna was chasing them in the streets. Because those flashing most of the Flashrunners with their cameras and there by revealing their jacket numbers won a 10,000 euro platinum bar. Simultaneously, the rest of the world took part on our microsite. Since all 50 Flashrunners transferred their GPS data to the “Catch the Flash Online Game” in real time by using a purpose-built app.

  • Credits
    Client: Nike Gesellschaft mbH, Austria
    Agency: Jung von Matt/Neckar
    Creative Director: Kai Heuser, Joerg Jahn, Jacques Pense
    Art Director: Matías Müller
    Copywriter: Gün Aydemir, Matthias Hess, Christoph Moll
    Designer: Christoph Kock, Alexa Petruch, Christopher Mackamul, Rico Noel, Boris Noll, Andreas Jeutter
    Project Manager: Manuel Colloseus, Björn Hansen, Denise Winter
    Director & Editor: Cem Kaya
    Sound Design & Music: HearDis!
    Technical Director: Nils Doehring
    Programmer: Simon Schmid, Philipp Timmalog, Richard Pietsch, Darius Morawiec
    Information Architecture: Andrea Conradt, Valerie Dapprich, Robert Rockmann, Sebastian Heidfeld
    Producer: Anja Geib, Simone Abel
    Art Buyer: Bianca Winter
    Photographer: Mat Neidhardt
    Motion Design: Aslan Malik
    Post Production: Recom GmbH & Co. KG
    Media: Mindshare GmbH & Co. KG (Austria)
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