We built on the "My Time Is Now” campaign with “Nike Barbershop”, an integrated advertising campaign featuring Italian footballer Mario Balote… Read More
We built on the "My Time Is Now” campaign with “Nike Barbershop”, an integrated advertising campaign featuring Italian footballer Mario Balotelli and a host of other rising stars.
We kicked off the campaign with a comical film of Mario Balotelli receiving a hair cut in a traditional Barbershop, accompanied by French player Mamadou Sakho and Argentine striker Javier Pastore.
We then created the Nike Barbershop App, which enabled football-obsessed teens to emulate their heroes’ hairdo by trying out ten famous footballers iconic styles and sharing them with friends. Choosing from The Neymar, The Balotelli and The Ramos among others... The best submissions were personally invited to visit one of three real world Nike Barbershops in Madrid, Milan and Paris, where their chosen style was cut for real. A pop up Nike Barbershop also featured in Warsaw during Europe’s major football tournament during the summer 2012.
Thousands of kids made their mark with a new Nike-inspired haircut and spread the word across social media sites Twitter and Facebook. Even Mario Balotelli himself got involved, trying the Patore and sharing it with his 2 million Facebook fans.
Concepting and copy lead
Peter Lund and Nicolai Smith