This is a school project
BALLIN AROUND THE WORLD is a campaign for NIKE BASKETBALL EUROPE. The game of basketball is not just an american game anymore, it has expanded and is a sport loved all around the world. In 2009 Nike launched NIKE BASKETBALL EUROPE to capitalize on the games' popularity around the world. After the initial launch, the campaign was grounded.
Ballin Around The World is the new campaign for Nike Basketball Europe. The concept is to remind everyone that our players are indeed all over the world playing elite basketball while also expressing the pride every player has for the country they originate from. Nike is also proud of the players we have around the world.