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Bēhance

  • Nike+ Active
    Lead Design + Digital Illustraiton

    When Apple incorporated a pedometer into the iPod Nano 5G, Nike turned to R/GA for an experience that would aggregate and visualize the data. The result was Nike+ Active, a playful motivator to get you moving. Every step taken counts as calories burned towards food and destinations goals, transforming the simple act of walking into a game.