- Behance.netProject Featured On:Behance.net — 11/2/11
- Nike+ ActiveLead Design + Digital Illustraiton
When Apple incorporated a pedometer into the iPod Nano 5G, Nike turned to R/GA for an experience that would aggregate and visualize the data. The result was Nike+ Active, a playful motivator to get you moving. Every step taken counts as calories burned towards food and destinations goals, transforming the simple act of walking into a game.