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Nike AW77 Feature /

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  • Aw77 Feature

    My Role: Art Direction and Design 
  • More Than The Riverside Run 
    More than the bridges, the alleys and the streets... NYC Bridgerunners: Visionaries, ever-changing, non-conformists, artists and athletes.
  • More Than The Grand Slam
  • More Than the Midnight Run
    More than late night chases and races... London's Run Dem Crew: art, photography, poetry, performance, animation, on the fly. 
  • More Than The Title Belt
  • More Than The 22.11s
    More than a record-breaking speed in Mexico City... Allyson Felix: Point guard, bowling league legend, high school 270lb deadlifter—now runs with the pros. 
  • More Than The Beat 
    More than the urban playground... Tokyo's ROC TRAX Running Club: street-style makers, mashup masters, music game-changers.
  • 77 Looks
     In honor of the original Athletics West Running Club, formed in 1977, we visited New York City, London and Tokyo to find 77 people who represent the maverick spirit of the running club. The 77 selected were styled in the AW77 & Destroyer Jackets by the likes of Ollie Arnold and Masah, and were photographed by Kevin Trageser. 
  • Additional Credits: 

    Agency: AKQA
    Developer: Emile Swain  
    Creative: Masaya Nakade