- Adv concept for Nike.
Starting by the Nike soccer tagline "Play Your Game" I've created this Adv with a retro game taste.My idea is based on the experience that every retro game player has experienced at least once in his life:
when you're in the middle of a game and you still have only one life ( UP ), it's the time you have to play harder.
Sport is like a retro game where you can't save. If you fail you have to start again, that' s why:
"When you have only 1 UP, is when you play harder."
- Role - Art Direction, Design
Client - Nike