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  • Adv concept for Nike.
    Starting by the Nike soccer tagline "
    Play Your Game" I've created this Adv with a retro game taste.
    My idea is based on the experience that every retro game player has experienced at least once in his life:
    when you're in the middle of a game and you still have only one life ( UP ), it's the time you have to play harder.
    Sport is like a retro game where you can't save. If you fail you have to start again, that' s why:
    "When you have only 1 UP, is when you play harder."
  • Role - Art Direction, Design
    Client - Nike