Brand identity concepts to be rolled out across all key media including: TV, Print, Web, instore and Packaging.
As the publisher for the Nickelodeon kids titles, THQ Play approached Fluid to create a brand identity concept that would provide a fun and quirky marketing tool to link all communications into one integrated look. Nickelodeon is a brand that understands kids and is controlled by kids. It’s about Entertainment, Humour, Slime and giggles and these key messages should be incorporated in to the work.
The Nickelodeon kids ranges video games are designed to appeal to younger children aged 6- 11, who are fans of the channel.
Key titles to be included:
Drawn to Life Sponge Bob Edition
Nicktoons: Globs of Doom
Tak: Guardians of Gross
Avatar: Into the Inferno
Back at the Barnyard
Nickelodeon is a brand that prides itself for seeing the worlds through the eyes of kids, therefore Fluid did just when conceiving the creative.
Letting imagination take the controls, Fluid envisioned a vibrant fantasy world filled with penguins, balloons and star dusted bubbles. At the centre of the concept a 3D modeled magical games factory gobbles up a special recipe of five lotions and potions which it mixes up and chugs out to create the ‘5 a day’ games titles.
Designed to appeal to younger children, colours are kept bright and bold and fonts are curved and bouncy creating an environment of fun and silliness.
A range of concepts were produced with all the imagery being created from scratch.
For more on this brief please go to http://www.fluidesign.co.uk/#/project/?projid=147