Digital architects of Rich Internet Applications.
Nice is a newly formed agency that designs and develops enterprise Rich Internet applications. The two founders wanted to take their depth of knowledge and experience in all things digital and express this via a new cutting edge brand. Socio’s challenge was to position a tech-based agency offering complex end-to-end IT solutions as a creative-driven company in equal measure. Socio started by re-positioning the company using development of logos, logo applications, stationery and leave-behinds. We then introduced a tone of voice "one that is conversational and accessible" which would strengthen their proposition as thought-leading experts in their field. Nice needed a brand that would support their expansion into niche areas of technology, offering a larger portfolio of services and one that would invite wider appeal from a new client base.