We were asked to give Newcross' new office some personality by way of a mural, telling the Newcross story to staff and visitors. The artwork needed to portray a day in the life of Newcross, highlighting their admin support and the use of technology, with the objective of engaging employees and differentiating Newcross in the eyes of clients visiting the office.
The entire artwork was hand drawn, using vibrant, block colour, contemporary vector graphics whilst also subtly incorporating Newcross’ brand colours of blue and orange. In order to celebrate the nursing staff and back-end support in a graphic novel style, we incorporated iconic elements such as a revolving door and words like pow, wham and whoosh. To strike a balance between humour and business we created a sense of realism by illustrating the hospital environment.
Designed at Workbrands Ltd 2013. © Copyright Workbrands Ltd 2013.