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Bēhance

  • Founded by two Newburyport natives who play in a band, enjoy the great outdoors, and love great craft beer; Newburyport Brewing Company hired Magnifico Design to launch their brand soup to beer nuts. We developed a brand strategy around the idea that the founders' passions of music, adventure, and quality craft beer are the essence of what makes Newburyport, New England, and their beer so great. We carefully crafted the brand language with the same attention to detail as the brewery makes beer. Everything is considered in the process, from developing a series of logomarks and typographic lockups that make up the graphic language to slipping a guitar pick inside each six pack.